About the Horse Journal

The Sonoma County Horse Journal was a quarterly print and website magazine covering North Bay equine and equestrian news and entertainment as well as the activities of the Sonoma County Horse Council (SCHC).

Throughout the years, our goal was to help our readers enjoy a successful journey with horses, and to reach the 30,000 North Bay equestrians through direct mail to individuals, organizations, 35 local horse clubs, and with distribution to local feed stores and equestrian businesses.

A Message From the Editor

The summer 2025 print issue of the Horse Journal is the last of the magazine as we have known it. As the managing editor and a complete lover of horses and journalism, I didn’t know that in my career I would have the chance to create a magazine like this. Today, I could not be prouder of this outstanding journey and what it produced. I can say this in part because of the horse community: our readers, the resources, the interviewees, the writers, and the photographers. And of course, I was quite lucky to work with Lynn Newton, Eileen O’Farrell, and Kari Ontko as we produced issue after issue that amazed me and made me grateful. As we move forward onto other journeys, I will move along the road with a cheerful smile and a bouncy stride.

~ Patti Schofler